TALLER is a horticulture sales & marketing organization focused on the needs of growers and garden centers across the Mountain West and Midwest. Because of our strong ties to decision makers in the horticulture industry, we stay informed by consulting with horticulture entrepreneurs on new technology and products to shorten their learning curve.
Essential horticulture products that we represent:
Pro-Mix® growing media, Hort Americas greenhouse supplies, all-natural Myke® growth stimulant,
and HID/LED lighting.
John Frey is an Iowan, and was educated at the University of Iowa as a civil engineer. He spent 13 years in the forest products industry with Trus Joist / Weyerhaeuser, last as a regional sales manager. John joined TALLER in 2008 and lives in Denver, CO.
Tony Beckmann is a St. Louis native with formal education in landscape design and horticulture. Before joining his father’s company in 2002, Tony worked for the Missouri Botanical Garden as a horticulturalist and at Foster’s, Inc. in sales and marketing.
Inside Sales and Marketing
Sarah Waldman grew up in a horticulture family in St. Louis and joined TALLER in 2015. She studied at the University of MO-Kansas City and worked successfully as a sales rep in Chicago and then in Denver, where she currently lives.
Our founder, Jim Beckmann, began our company in 1993 after owning and operating a garden center and distribution business for over 30 years. Jim’s solid reputation in the industry helped to forge a relationship with Premier Tech Horticulture, which we carry on to this day. Representing their core product, Pro-Mix® growing media, has led us to long-standing relationships with growers and greenhouse owners. We understand their challenges and our mission is to bring them solutions. This philosophy has broadened both our product lines and geography over the past 26 years.